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Crossroads Coffee Roasters is a venture of the Bortel family, based in
central Texas near San Antonio. We are a small business that is
passionate about family and coffee. Our desire is to produce an
excellent product while working together as a family. We believe that
combining family and business is a wonderful way to pass our values on
to the next generation. We encourage our children to be involved with
the business and include them whenever possible. Whether it be roasting
or receiving, shipping or sweeping, making labels or making lunch, most
everyone can help in some way.
THE JOURNEY BEGINS
Our journey in coffee started many years ago while Dave was working with
mainframe computers. Due to the long hours that were required of him
(up to 36 hours in a single stretch), much coffee was consumed...but not
enjoyed. He would mask the horrible taste of the coffee with cream and
sugar.
A FRESH TASTE
Fast forward through several years of drinking bad tasting coffee only
out of necessity to a time when a friend showed him a strange looking
small appliance that roasted enough coffee to brew a single pot. It was a
neat concept, but Dave could not understand why someone would go
through all that trouble just to make a pot of coffee...until he tasted
it! "This can't be coffee. It's smooth, not bitter. What is it?" was
Dave's reaction. Sure enough, it really was coffee. It was good and
didn't need the cream and sugar to hide the taste.
Since then, the family has consumed, and been consumed by, coffee. We
acquired some green (raw) coffee and a hot-air popcorn popper and
started roasting our own coffee. Friends would try our coffee and became
hooked. Some have even learned how to roast their own. We bought
several table-top roasters to keep up with requests.
A BUSINESS IS BORN
Due to the unrelenting demands of Dave's job at a Fortune 200 company,
the entire family decided it would be best for him to resign and walk
away from the steady paycheck in exchange for having more flexibility
and time to spend with the growing family.
Since our early days of roasting coffee, we have been encouraged by
family and friends to start a business selling our fresh roasted coffee.
After much prayer, research and encouragement, we replaced our home
roasters with commercial equipment, bought hundreds of pounds of raw
coffee, built a web site, and turned our passion for family and coffee
into a family coffee business.
We hope you enjoy drinking our coffee as much as we enjoy roasting it.
The Bortel Family
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